Everyone will tell you how important it is to get your website on top of search engine listings but very few people will actually tell you how to go about it.
Tip 1 – Domain name selection
The domain name is a very important part of your website. Search engines give great significance to your site name. Moreover, it gives a fair idea to the visitors about what they can expect to see when they visit your website. The layout of the site has to be undertaken with great care. Make sure that the website has good linking structure and all main links are directly accessible from the homepage.
Tip 2 – Structure of directory
Almost all websites have directory structures and these must be planned before building the site. Also, you need to bear in mind that the directories lying too deep can be difficult to scan. This makes it important to take proper care for naming of directories.
Tip 3 – Avoid frames
It is better to get rid of or avoid using frames. Search engines find it difficult to search sites that use frames. Be sure to make use of no frames tags so that the search bots can crawl the sites and get requested information quickly. It will surely help in improving the rankings.
Tip 4 – Use external CSS style sheets
Making use of external style sheets can be a great idea because it reduces the overall complexity of the website. This will ensure efficient crawling by search engines. You must include CSS files in your website and CSS tables instead of the traditional tables.
Tip 5 – Forming and naming files
The file names can be based on title tags to enable better search engine positioning of the keywords.
Tip 6 – Web hosting package
Select a web hosting provider who offers 99% uptime guarantee to ensure that your website can be accessed at anytime by users across the globe. Other factors include bandwidth, data transfer, email accounts, domain and sub-domain names, technical support and customer service.
Tip 7 – Balance graphics and content
Search engines can only see plain HTML code. It becomes important to reduce the amount of graphics on your website. Try to maintain a proper balance between graphics and content.
Tip 8 – Content and link monitoring
It’s best to restrict the number of links on a single page to fifty. Similarly, the content on a single page should be kept between 200 to 1500 words.
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